Link shortener and URL redirection services are useful. But, the result is always very hard to remember. .IP offers an easy and simple way to create short links that are easy-to-remember because you create them yourself. If you want to present your last website, demo, development... to your friends, colleagues, clients... you can give them this kind of link. They will be redirected to the proper address (domain or IP address). This is particularly useful when you make developments on a local machine with a static IP address.